Your logo.Īccording to LinkedIn, company pages with logo images get six times more traffic than those without. LinkedIn won’t let you use a URL that already exists, so if you’re unable to use just your company name, consider appending the two-letter abbreviation of the state in which your company is headquartered. Before you start adding things to your page, get rid of all those extra numbers and letters by creating a custom URL that’s simpler and easier to find, and that you can share with others, post on your website, and include in your email signature and on business cards. When you set up your LinkedIn company page, you’ll be assigned a unique URL by LinkedIn, such as. Here’s what you need for a successful LinkedIn company page. A LinkedIn company page lets you promote company news, showcase your products and services, connect with prospective employees and customers, and enable your employees to act as ambassadors for your business. LinkedIn is an excellent way to establish a professional identity for your company on social media. 6 Must-Haves for Your LinkedIn Company Page
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